Alan Productions
AKTI by Zahra · North Coast · 14 August 2026
A day withRAW at AKTI
The day RAW’s new packaging met the North Coast, in one film.
Alan Productions
AKTI by Zahra · North Coast · 14 August 2026
The day RAW’s new packaging met the North Coast, in one film.
Everything from the day, in one place.
Vertical, with Arabic and English captions and the sound finished, ready to post.
From the day itself: the venue, the new packs, the guests, the challenges and the winners.
Filmed on 14 August 2026 at AKTI by Zahra, North Coast.
Seif’s script in Loujy’s voice. She opens the film and comes back on her own lines, so it feels like her day.
A cinema camera for the venue and the packaging, a phone for the guests in the moment.
The walk up to the COSMO gate turns into the AKTI by Zahra logo across the venue, before anyone has arrived.
When Loujy names the flavours, the prizes or the Dixie Mills collab, they appear on screen on that word.
The last shots are guests with the packs, on the beat, into the AKTI by Zahra × RAW card.
Loujy takes you through the day.
From the empty venue to the last happy face: the new packaging in people’s hands, the challenges, the prizes and the Dixie Mills collab, told by Loujy.